Tanya Greedy's Page

Ever felt like you keep throwing money at something and missing the target?



Even so, you've put so much in that just a little more will deliver a result, rather than admitting failure.



This usually happens because of bad advise or a lack of research.



Setting a budget for your next conference, exhibition or trade show is a crucial steering mechanism to ensuring you hit your targets. Your budgets set guidelines to what you can & can't do with your exhibit… Continue

A marketing guru friend of mine(I'll call her Jane, & yes she is a BNI member) who has been exhibiting now for about 4 years has, through trial and error discovered that not all marketing strategies can just be simply applied to exhibitions & conferences as they would for traditional promotional purposes.



Year one - Jane ran a competition from her stand to win a basket of gourmet foods & wine. Lots of people entered and at the time she believed it had…

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How many exhibits do you remember after walking away from a conference or exhibition?



What are the things you remember long term?



Research shows that we remember feelings or emotions about things we consider important much longer than we do anything else yet, on show stands companies keep trying to appeal to visitors with logic.



Try this example:



1) You go for a walk on a sunny day along the beach.



    * Would you decide to drop what you are doing… Continue

Are you the sort of person that expects others to do all the work?



Well, ... if you are you might want to re-think exhibiting otherwise read on to get some helpful tips.



Your exhibition or conference organiser has got a lot of work to do to put together a successful event so, you need to make sure it turns out to be everything you expect.



Tip #1: Getting visitors to your stand

Take some responsibility and tell people. The organiser…

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