"I think it comes down to what type of business you are in. We are reliant on the masses to grow our businesses but do they really need to know that you just bought a chicken on Farmville? Probably not.
By creating a business page on Facebook, which…"
Lynnaire Johnston's Groups
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eMarketing
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Promoting business with …
9 members
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Marketing
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Social Media and Bloggin…
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Lynnaire Johnston's Discussions
Ready any good business books lately?
20 Replies
I'm an avid reader of business books but haven't yet found a website that reviews them. Does anyone know of any?Continue
Started this discussion. Last reply by Colin Outhred Mar 23, 2010.
Lynnaire Johnston's Page
Latest Activity
Melissa Manson replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business
Andy Schmidt replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business"Interesting forum, I've recently started doing both on Twitter (a business-based account and a personal one). And generally I follow 'people' on my personal one and other businesses on my business one. I do try and add a bit of a…"
Lynnaire Johnston replied to Brandon Wilcox's discussion What is Social Media's role in the marketing mix? in the group Marketing"I agree with Tony, Brandon, SM's role is only a segment of the marketing mix. It's a brave company that markets only via SM. Or foolish, I'm not sure which. I see SM as increasing in importance, particularly in relationship building…"
Lynnaire Johnston posted an eventBetter Business By Phone at Penrose, Auckland
May 4, 2010 from 10am to 12pm
Do Your Staff Make These 5 Common Mistakeson the Telephone?• Asking if the prospect has time to talk?• Saying, “How are you today?”• Failing to say who they are, where they’re from and the reason for the call.• Not using hot-buttons to interest the prospect?• Not planning the call before picking up the phone?• Not getting the appointment!If the answer is “yes”, you need to attend the Better Business by Phone workshop with international sales trainer, Matthew Mewse the Telephone Man.Better…See More
Lynnaire Johnston replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business"Hi Tatiana
Thanks for such great ideas and suggestions. My problem is that I'm passionate about words, cars, books, plants, movies, friends ... you get the drift. I wish I knew how to separate them all - or not, as the case may be. But if…"
Andrew Haddleton replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business"Hi Lynaire
Yep, it's a confusing world alright. in social media land.
Being honest, I just don't "get" Twiitter. There's so much noise, junk and irrelevance.
I started on Facebook a while back but I didn't engage…"
Tatiana (Taty) Hindes replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business"Hi Lynnaire:
With Facebook, you normally have a 'personal' page where you post your family photos, etc. That is your main account. Then from there, you can create 'business pages' which are totally separate from your personal.
I…"
Fiona Powell 2 replied to Lynnaire Johnston's discussion Online social networking - business or personal in the group Social Media and Blogging for business"Hi Lynnaire
Great question :)
I believe when it comes to social media/networking, there are no hard and fast rules... getting amongst it all and experimenting is more important.
For me, Facebook profiles I think are definitely for friends and family…"
Lynnaire Johnston added a discussion to the group Social Media and Blogging for business
Online social networking - business or personal
As a newbie to social networking, I'm confused about what to tweet/linkin/facebook about. I see that Facebook is mostly for friends - in the true sense - so I'm surprised by the number of business colleagues, principally BNI members, who ask to befriend me. I'm also surprised by people like international speaker and business blogger Debbie Mayo-Smith using Twitter to tell followers she's at the gym or buying Easter eggs for her kids. Certainly, she also uses it for business promotions. When I…See More
Lynnaire Johnston joined Paul Therond's group
eMarketing
A group where business owners can ask and provide answers to questions about marketing your business on the Internet. Pioneered by founder of 4Front eMarketing, Paul Therond. All businesses welcome to join and connect including competitors.
Lynnaire Johnston joined Colin Kennedy's group
Promoting business with Influencer Marketing and Public Relations
Ideas, tips, throughts and discussions on using influencer marketing and public relations as a promotional strategy for business.
Lynnaire Johnston replied to Fiona Powell 2's discussion How much time do you spend on social media each day? in the group Social Media and Blogging for business"I'm with Aimee, this online networking is really eating up time. But I love it. It allows me to keep in touch with other BNI members now that I've moved out of Auckland and lto earn new ways to do things.
But I'm finding the uptake…"
Lynnaire Johnston replied to Brandon Wilcox's discussion Is being different better than being better? in the group Marketing"I had exactly this happen to me recently, when a client asked me to rewrite his website. He's in the insurance business, a youngish guy who has a lovely, informal way about him that is also professional. But he wouldn't allow any of this…"
Brandon Wilcox replied to Lynnaire Johnston's discussion Nestle in the group Marketing"I've been following Cadbury's missteps with fascination, and now it's Nestle's turn! A more nimble competitor would have capitalised on Cadbury's misfortunes, but Nestle even more the lumbering and bureaucratic giant.
I can…"
Lynnaire Johnston added a discussion to the group Marketing
Nestle
The online debacle currently besieging Nestle is fascinating from a reputation management standpoint. It offers a number of lessons for viral marketers. 1. Never underestimate the power of the individual. A boycott of Nestle products one week out from Easter will surely hurt sales. 2. Whether or not Greenpeace was behind the viral attack, listen to your customers rather than slagging them off and taking action against them. Roll with the punches and you'll end up looking like the good guy, not…See More
Lynnaire Johnston left a comment for Andrew Couper"Hi Andrew
I'd like to invite members of our other local chapters to join this but don't have a full list. Perhaps in your visits to chapters you might like to mention this group and ask people to join?
Best
Lynnaire"
Profile Information
- Which BNI chapter do you belong to?
- Octagon
- About me:
- My passion is words. It has led me a merry dance over the years, taking me from radio through to magazine writing and editing. Along the way I've worked in local government, the automotive industry and not for profits. In fact, I'm still doing most of these things! Plus running my own commercial writing business, Word Wizard.
- My business name:
- Word Wizard
- About my business:
- Word Wizard provides a range of copywriting services that helps businesses get noticed. I work principally with SMEs to ensure they have marketing materials that are professional, attention-grabbing and geared towards their audience. Examples include web pages, media releases, newsletters, brochures and sales letters.
- My business website:
- http://www.wordwizard.co.nz
- My twitter address:
- http://www.twitter.com/wordwizardnz
- My Linkedin address:
- http://nz.linkedin.com/in/wordwizard
Lynnaire Johnston's Blog
How to make the most of online networking
Many of us are new to using online networking and are unsure how to make the most of being connected to other business colleagues, clients, suppliers or fellow members of organisations like BNI. After all, it’s very different from the traditional ways we’ve been communicating with people all these years.The problem has been exercising my mind, too, of recent days and thanks to reading relevant books and online information, I can now…
Posted on March 23, 2010 at 12:32
Comment Wall (3 comments)
- At 22:24 on March 25, 2010, Brandon Wilcox said…
- Hi Lynnaire!
Hope you're not freezing your ***'s off down there!
Yeah, social media is so important these days and becoming increasingly so. It takes more time in the early stages as you go through the learning curve, but it soons becomes just something you do. I guess it's a bit like BNI, it sucks up time but the payoff is worth it!
- At 14:24 on March 23, 2010,
Karl Thomson said… - Hi Lynnaire
I was unsure what I was doing but it must have worked!
Either time tomorrow suits me so just let me know which one you would prefer.
Regards
KARL
- At 11:48 on March 8, 2010,
Graham Southwell said… - Hi Lynnaire,
Welcome to the site. I look forwards to hearing more from you in the future ;-)
Graham
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