Promoting business with Influencer Marketing and Public Relations
Ideas, tips, throughts and discussions on using influencer marketing and public relations as a promotional strategy for business.
Colin Kennedy's Groups
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Colin Kennedy's Discussions
How do we cultivate a networking mindset?
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Effective networking is a top-of-mind activity. I recently missed a referral for our real estate agent when somebody told me they spent their weekend clearnng out their rental property for sale. It…Continue
Tags: mindset, networkers, the, Cultivating
Started this discussion. Last reply by Colin Kennedy Mar 17, 2010.
Colin Kennedy's Page
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Assia Salikhova joined Colin Kennedy's groupPromoting business with Influencer Marketing and Public Relations
Ideas, tips, throughts and discussions on using influencer marketing and public relations as a promotional strategy for business.
Lynnaire Johnston joined Colin Kennedy's groupPromoting business with Influencer Marketing and Public Relations
Ideas, tips, throughts and discussions on using influencer marketing and public relations as a promotional strategy for business.
Colin Kennedy joined Fiona Powell 2's group
Social Media and Blogging for business
A group for those wanting to learn more about - and share their experiences about - social media and blogging for business
Profile Information
- Which BNI chapter do you belong to?
- Shore City
- My country:
- New Zealand
- My city/town:
- Auckland
- My business name:
- Iron Road Communications
- About my business:
- Colin is the Marketing Director of BNI New Zealand, a director of Iron Road Ltd and a professional speaker and writer.
While this is an outsourced function, Colin manages - at an executive level - all marketing and communication functions for BNI New Zealand.
Colin is also the official spokesman for BNI New Zealand, and is responsible for building relationships with media and partners, including Hospice NZ, as well as representing BNI at all public speaking engagements (when BNI receives requests to talk at those functions).
With a specialisation in influencer marketing, public relations and copywriting, Colin believes that in this era of low trust, social media and word of mouth dominance, a different approach to marketing is needed.
"We have to engage the market with compelling 'stories'; we have to influence the people who influence the customer's buying behaviour, we have to join the online conversation."
His business is to develop strategies for clients using compelling messages, stories, influencer marketing and other tactics to increase leads and improve conversion rates.
- My business website:
- http://www.strategicpr.co.nz
- My twitter address:
- http://twitter.com/colinrory
- My Linkedin address:
- http://nz.linkedin.com/in/strategicpr
- My Facebook business fan page:
- http://www.facebook.com/#!/pages/Iron-Road-Communications/132328957793
© 2013 Created by Fiona Powell 2.
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How about a Presidents networking event. It would be good to provide some feedback from the grass roots.
Cheers
Nick
Here are some ideas to get you started ‘ninging’ on the BNIonline site;
-Got to your ‘My Page’ and fill in the gaps:
- Your status (not whether you’re married, but what you’re working on, or thinking about)
- Your profile information (about you, your web address etc)
- Upload your profile pic (very important!!)
- Do you have any BNI / business pics or vids to share?
- Add some ‘apps’ to your page (applications eg RSS adds in your other blog feed)
-Leave a message for another member on their ‘wall’.
-Add a discussion eg; what’s a recurring issue for BNI members?
-Ask a question eg; what’s the diference between a lead and a referral? Do you know of a good commercial photographer? Etc etc
-Set up a group eg BNI Head Office, BNI Newbies etc etc.
-Or start your own blog eg; about working at BNI, about networking tips etc
Have fun :)
g
cheers
Fiona