Design is rapidly spreading from "posters and toasters" to processes, systems and organisations.Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits.…Continue
Tags: design
Started by Brandon Wilcox Nov 9, 2010.
Al Ries once famously said, "It's better to be different than it is to be better." Yesterday Seth Godin said, "Fitting in is a short-term strategy, standing out pays off in the long run." In his book…Continue
Tags: differentiation, godin, seth, ries, al
Started by Brandon Wilcox. Last reply by Brandon Wilcox Nov 9, 2010.
I was reading a discussion thread on a site for advertisers and advertising professionals recently. It centred around the story of a CEO who cut his advertising spend to zero and focused entirely on…Continue
Started by Brandon Wilcox. Last reply by Colin Clapp Aug 6, 2010.
I recently discovered John Carlton's formula for developing an elevator speech. John Carlton is a mega-star copywriter. He refers to himself as "the most ripped-off writer on the Web". Some marketers…Continue
Started by Brandon Wilcox. Last reply by Brandon Wilcox Apr 19, 2010.
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