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All things MARKETING. If you have questions about marketing your business or want to share your marketing ideas, strategies, experiences and wisdom, then this is the group for you!
Location: Auckland
Members: 23
Latest Activity: Jun 4
Discussion Forum
The Power of Design
Design is rapidly spreading from "posters and toasters" to processes, systems and organisations.Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits.…Continue
Tags: design
Started by Brandon Wilcox Nov 9, 2010.
Is being different better than being better? 7 Replies
Al Ries once famously said, "It's better to be different than it is to be better." Yesterday Seth Godin said, "Fitting in is a short-term strategy, standing out pays off in the long run." In his book…Continue
Tags: differentiation, godin, seth, ries, al
Started by Brandon Wilcox. Last reply by Brandon Wilcox Nov 9, 2010.
What is Social Media's role in the marketing mix? 5 Replies
I was reading a discussion thread on a site for advertisers and advertising professionals recently. It centred around the story of a CEO who cut his advertising spend to zero and focused entirely on…Continue
Started by Brandon Wilcox. Last reply by Colin Clapp Aug 6, 2010.
Elevator Speech Formula 1 Reply
I recently discovered John Carlton's formula for developing an elevator speech. John Carlton is a mega-star copywriter. He refers to himself as "the most ripped-off writer on the Web". Some marketers…Continue
Started by Brandon Wilcox. Last reply by Brandon Wilcox Apr 19, 2010.
Comment Wall
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Comment by Brandon Wilcox on May 14, 2010 at 17:55 -
"Marketing is the price we pay for not being amazing."
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Comment by Lynnaire Johnston on March 26, 2010 at 12:37 -
Great idea, Brandon. Things are changing so quickly that we all need all the information we can get to keep ahead of the game.
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