All things MARKETING. If you have questions about marketing your business or want to share your marketing ideas, strategies, experiences and wisdom, then this is the group for you!
Latest Activity: Jun 4
Al Ries once famously said, "It's better to be different than it is to be better." Yesterday Seth Godin said, "Fitting in is a short-term strategy, standing out pays off in the long run." In his book…Continue
Started by Brandon Wilcox. Last reply by Brandon Wilcox Nov 9, 2010.
I was reading a discussion thread on a site for advertisers and advertising professionals recently. It centred around the story of a CEO who cut his advertising spend to zero and focused entirely on…Continue
Started by Brandon Wilcox. Last reply by Colin Clapp Aug 6, 2010.
I recently discovered John Carlton's formula for developing an elevator speech. John Carlton is a mega-star copywriter. He refers to himself as "the most ripped-off writer on the Web". Some marketers…Continue
Started by Brandon Wilcox. Last reply by Brandon Wilcox Apr 19, 2010.
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