The Power of Design
Design is rapidly spreading from "posters and toasters" to processes, systems and organisations.
Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design.
Difference plus design equals delight.
A designer is anyone who tries to change an existing situation to an improved one.
"You can't DECIDE the way forward. You have to DESIGN the way forward."
Designful leaders reject the tyranny of "or" in favour of the genius of "and".
Rule-busting innovation requires a sense of play... a refusal to be corralled by a strict method.
If you want to drive your share price higher - and sustain it - you need to first invest in vision, culture and innovation.
In a company with an innovative culture, radical ideas are the norm, not the exception.
Tags: design
Views: 1
© 2012 Created by Fiona Powell 2.
Powered by
