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Marketing Discussions (6)

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The Power of Design

Design is rapidly spreading from "posters and toasters" to processes, systems and organisations. Design drives innovation; innovation powe…

Started by Brandon Wilcox

0 Nov 9, 2010

Is being different better than being better?

Al Ries once famously said, "It's better to be different than it is to be better."   Yesterday Seth Godin said, "Fitting in is a short-term…

Started by Brandon Wilcox

7 Nov 9, 2010
Reply by Brandon Wilcox

What is Social Media's role in the marketing mix?

I was reading a discussion thread on a site for advertisers and advertising professionals recently. It centred around the story of a CEO wh…

Started by Brandon Wilcox

5 Aug 6, 2010
Reply by Colin Clapp

Elevator Speech Formula

I recently discovered John Carlton's formula for developing an elevator speech.   John Carlton is a mega-star copywriter. He refers to hims…

Started by Brandon Wilcox

1 Apr 19, 2010
Reply by Brandon Wilcox

Your marketing questions answered...

Post a question about marketing your business here and we'll do our best to answer.

Started by Brandon Wilcox

0 Apr 9, 2010

Nestle

The online debacle currently besieging Nestle is fascinating from a reputation management standpoint. It offers a number of lessons for vir…

Started by Lynnaire Johnston

1 Mar 26, 2010
Reply by Brandon Wilcox

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